There was a day in August, around the time of the 2008 Democratic National Convention, when I was approached by a man while we were both riding Boston's blue line. At the moment he approached me, I had been casually yet enthusiastically discussing some of the things about the convention- and, of course, Barack Obama's candidacy- that had me particularly excited.
The man had a worn face, and was wearing work clothes - a dirty hoody and scuffed jeans. It was clear he was a hard working man, presumably a member of the 'working class' that I keep hearing about. He approached me courteously yet assertively and asked simply "Do you think Obama can win it?"
I was secretly delighted to have a soapbox thus thrust underneath me. I first answered a resounding "YES!" to the man's leading question. The follow-up was the expected: "Why?" For that answer, I recall briefly and enthusiastically talking about minimum wage and health care, and how Barack Obama not only supports raising the levels of both, but has specific, well thought-out plans for doing so.
I hurriedly left the train at my stop, shaking the man's hand, surrounded by the grunts of approval and some disapproval of the patrons around me. It was an altogether electrifying moment, and it made me think "Yes, I could be a part of politics" and "Yes, I could do canvassing".
Since then I've lost a lot of enthusiasm for the campaign. It seems the television ads and the debates have boiled the Obama campaign, for me, down to a bunch of 'talking points'. And although I can recite many of them, I don't feel passionate about any of them. Obama is still my candidate, and I'm still going to vote for him if at all possible. But I'm not considering joining the Democratic party as much as I was a couple months ago. <sad_face/>


Talking points and "messaging" are dehumanizing and dispiriting, and I share your complete lack of enthusiasm for them. But, I try to think of it as something that's not aimed at me, or you. Those talking points are for people who aren't already so convinced that they're shaking hands with people on the subway about it.
For people who have come this far and have yet to be convinced, they are either a.) researching the candidates on their own and in detail, making messaging less useful, or b.) are completely apathetic. And I don't know of *any* effective strategy to get through to people in class (b) - I guess talking points are the most effective, at least traditionally.
My point is not to pay attention to talking points anyway, because the campaign isn't trying to oversimplify themselves for you - they know that you already understand them in the complete and complex way that 30some% of the country does, Barack's unchangeable rock of support. The talking points are for somebody else.